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Textual analysis- to study and understand texts.

Codes-refer to any element of media language that creates meaning for the audience.

Barthes theory

• Sign- Anything that can have meaning 
• Signifier- The thing that creates the meaning
• Signified- The meaning that is created

Hermeneutic codes (enigma codes)- Something with in the media product that creates mystery and suspense. Makes the audience ask a question (who, what, where, when) Is it going to happen

Proairetic codes (action codes)-Something within a media product that suggests that something is going to happen. eg. is someone pulls out a gun=someone is going to get killed. a woman applying red lipstick=going on a date or romantic scene.

Symbolic codes-the language, dress or actions of characters, or iconic symbols that are easily understood.