17/10/23- audience

 Audience-the people who watch or use a media product.

Target audience- the audience that the producers aim their product at.

Secondary audience- people who aren't most likely to buy or use the product but is drawn to consume the product through others included in the target audiences.

Audience categorisation- 

Demographic- A simple way of categorising people (sex, age, job, class etc)

Social grades-

Psychographic categories