2/11/23

 The arrival of streaming platforms such as Apple TV, Amazon Prime, Netflix and Hulu etc. it has created competition to TV (BBC & ITV)

Key theory 14 – the cultural industries – David Hesmondhalgh

Horizontal Integration - Where a company buys other companies in the same sector to reduce the competition for audiences In the same sector.

Vertical integration - Where a company buys up other companies involved in different stages of the production and circulation In different sectors and is technically illegal. The reason this is illegal is because it is creating a monopoly and they aren't paying enough money to cinemas and destroys the competition.

Conglomeration - A conglomerate is a corporation that consists of a group of businesses dealing in different products or services. Conglomeration is the process of a conglomerate being formed.

Disney is a massive conglomerate. They bought Pixar, Marvel Studios and Fox to remove competition for audiences. Disney not only own the way films are created but how the audience watches the films (the cinemas where the films are being displayed, the shops where DVDs are bought).

Producers ang distributers

Producer- the company that makes a media product

Distributer- the company that puts a media product out

Distribution-the process where a media product ends up with and audience 

Black Panther context (2018)

• Produced by Marvel Studios
• Distributed by Walt Disney Studios Motion Pictures
• Marvel studios was acquired by Walt Disney in 2009 for $4 billion 
• Produced and distributed by a major vertically integrated film studio that is part of a media conglomerate - significant in terms of funding, possibilities for cross-promotion and reaching a global audience.
• This process involves minimising risk and maximising profit.

Blaxploitation-Combo of black and exploitation films- exploit black audiences 

How Shaft appeals to the audience - 

The setting- filmed and set in the ghetto, this constructs a more realistic mode of address to the target audience.

Themes of racism in the trailer- the black audience is getting the satisfaction of the white racists in the film.

There is a black cast- the audience have someone to identify with in the film, the audience can understand the film as they can put themselves in the characters position.

Shaft produced by a white producer- target a specific audience, to make more money  

Key theory 12- Power and media industries- Curran and Seaton

The media is controlled by a small number of companies primarily driven by the profit 

Media concentration limits variety, creativity and quality

More socially diverse patterns of ownership can create more varied and adventurous media productions.

Black Panther Fact File

Grossed over $1.3 billion worldwide

Released 12th Feb 2018

Production cost of $200 million

Advertising cost- $200 million

Scored 8.3/10 based on 532 reviews

Director- Ryan Coogler

Actors-Chadwick Boseman, Micheal B Jordan, Lupita Nyong'o, Letitia Wright, Angela Bassett,Martin Freeman and more.

Filmed Jan-April 2017