28/11/23- Newspapers

How do these audiences appeal to their target audiences?

  

In the Daily Mirror we see celebrity stories like this one about Harry Styles, this form of soft news would appeal to the target audience of the Daily Mirror as it is targeted towards working class people where they are assumed to be less educated than the middle class so wouldn't be so much interested in things like politics more so in entertaining soft news. Additionally, in the Daily Mirror we see pages about football which is typically a sport aimed towards the working class. 

In the Times we see headlines like the one above ‘Pupils skip school to march on Labour office over ceasefire stance’ This would appeal to their audience as it criticises the Labour party,with the Times being a more right wing newspaper this would be at the interest of the reader as they would possibly agree with the story due to their political views.By adding these stories in the newspapaer clearly shows their political bias to their audience who would more than likely agree with it.

Examples from the blog: 

The Daily Mirror- 

This headline demonstrates a direct criticism of the conservative party. Reffering to the ‘rawanda plan’ as ‘batty’, the news paper appeals to a left wing target audience. Moreover, the lexis ‘batty’ is both condescending and colloquial, and appeals stereotypically to a less educated and working class audience 

The Times-

This headline from the business section uses a lowercase font that suggests a more mature and stereotypically serious target audience. Likewise this is further anchored through the serious lexis: words such as ‘FTSE’ make explicit reference to financial institutions and appeal to a more wealthy and business centric targey audience.

Agenda- 

Why has this story been selected?

This story has been selected as it is about a serious topic, and a story which would engage readers. This topic could link to some readers but aslo interest them as it is a case which seems to be well know as there is a BBC documentary on it.

Who is represented in this story?

In this story women are represented, it shows the unfair treatment of which the lady in the story received, in the main image we see a young hegomonically pretty girl who could be represented as the ‘damsel in distress’ in this story which would make the readers sympathetic towards her. Additionally, the people in power are also represented as it talks about the injustice of this case and presents them in a bad way.

Minimising risk & Maximising profits-

How might this story appeal to audiences?

This story appeals to the working class audience of the Daily Mirror as it isnt talk of business or topics that are stereotypically for more educated middle class. It walks about a real life situation and this would appeal to the audience as they want to be aware of what goes on in the world.

What reasons are there to buy the news paper based on this story? 

People would buy this newspaper to find out more about this case as from what I can see it is a case which has been going on for some time so people will want to find out the latest information on the story.

What entertainment value does this story present?

This would make readers interested in following what happens in the case. I wouldnt say it’s so much entertainment but more so a real story that shows the flaws of the real world and also something that would interest the reader.

Immediacy-

What is the story actually about? 

The story is about a woman who was abused and exploited by powerful men and in her honour her children want people to be aware of what happened to her and the injustice of it all. 

How would a journalist actually obtain the information in this story?

A journalist would either have been approached with the story, which the people who were telling them the information for the story would want to be published in the paper. Or they may have gotten it through approaching the people involved in the story and possibly paying them for the information. 

How new is this information? Are there any claims of exclusivity made?

This story in particular doesn't seem like a recent story, instead it is new information on a story which is well known to the audience. On the front cover of the newspaper it claims that it is a "Profumo scandal exclusive".

Gatekeeping-

Who is NOT represented in this story?

In this story you could say a lot of groups in society aren't represented. You could say that working class people aren't represented in this as would a story of this topic be in the newspaper if it was a 'normal person' , not a celeb, so you could say that they are represented as they wouldn't get the same coverage if it was them in this situation.

What assumptions are made about the interest of the audience?

You could say that the Daily Mirror assume their audience like reading about 'scandals' as they could assume that they find them interesting, possibly more interesting than other things like politics and business, due to the front cover being about this story.

Agenda-

Why has this story been selected?

This story would have been selected as it appeals to the middle class target audience of The Times, as it discusses the political party of which The Times that would appeal to the readers. However this does say about criticising Sunack the conservative leader but this could still appeal to the target audience as it enlightens them with other viewpoints and could furthermore appeal to other readers with different political interests as it is criticising the party.

Who is represented in this story?

The Prime Minister is represented in this story, some would say in a bad perspective, but he is represented as powerful as clearly the decision he has made is very impactful.

Minimising risk and maximising profit-

How might this story appeal to audiences?

This story would appeal to the audience as it is discussing a political matter involving the preferred party of the newspaper, in this case it criticises which could actually work as an advantage to the paper as it could create debate between readers which could lead to greater publicity. 

What reasons are there to buy this newspaper based on this story?

People may buy the newspaper to understand what's going on in the world and to gain deeper knowledge for the politics involved.

Immediacy-

What is the story actually about?

It is about Sunacks' decision with the Rawanda plan, and how he is being criticised by the right wing Tories for the decision he made.

How would a journalist actually obtain the information in this story?

A journalist would find out this information through doing research into events happening at the time and decisions being made in the political world.

How new is this information?

This information is particularly new to the audience as it isn't something that everyone just suddenly knows, information like this is mainly spread by newspapers and the news so it has to be new information to the audience.

Gatekeeping-

Who is NOT represented in this story?

I would say that working class aren't represented in this story as it doesn't discuss the decisions and how it was made and also they wouldn't be involved in making a decision like this but people that are members of parliament etc do.

What assumptions are made about the interests of the audience?

The Times is assuming that their audience are interested in reading about politics and want to be enlightened by all the latest political decisions made by the government.