7/11/23

KA1- 3 questions (17/11/23)

Q1- unseen analysis -Advertising and Marketing 

Q2- Film Industry- define key terms 

Q3- Black Panther or I Daniel Blake 

Regulation- The rules and regulation that a media product has to follow.

Context- How different situations affect regulations

Regulations are essential because they keep order

bbfc- British Board of Film Classification-independent regulatory body

UC- suitable for pre-school children in terms of story and presentation 

U-Universal- suitable for all

PG-Parental Guidance- some scenes may be unsuitable for young children

12/12A-12 years and over 12A must be accompanied by an adult

15-15 years and older

18-only suitable for adults 

R18-legally restricted classification for explicit work, only shown by licenced cinemas

E-exempt from classification- a video is exempt if it is designed to inform, educate or instruct or is about sport religion or music

Films can harm and traumatise us that is why we have regulation. They can also influence harmful and initiable behaviour especially to younger audiences. The age ratings are highly subjective.

Key Theory 13- Sonia Livingstone and Peter Hunt -Regulation

The increasing power of global media corporations, together with the rise of convergent media technologies and transformations in the production, distribution and marketing of digital media, have placed traditional approaches to media regulation at risk.

The regulation of media in the UK is largely ineffective.

Regulation of Black Panther

On DVD and streaming services- 12

In cinemas- 12A

This is done as it means that a wider audience will be able to view a film making more money for the business.

Black Panther vs Kill monger:

• The violence is contextualised in the scene- "we can deal with this another way"- given a way out violence isn't the only choice.
• There are many reaction shots to show how violence is wrong- "Kill Monger" he is a bad person.
• We don't actually see the stabbing and violence- you don't see the spear go in it come out we only see the after and during- it only contains moderate injury detail.
• Fast pace editing makes the explicit images only seen for a short amount of time and so not lots of explicit things are seen at once.
• The setting is positive and nice- still gives a nice tone and not the intent to kill here. He uses a spear to kill- which had an intent to injure and is more mythical. This is fantasy violence as you don't see the use of a spear often