9/1/24 - media language and representation

 Media language and representation

Ideology- a system of ideals and beliefs … often used to describe the ways in which those in power use their power to distort (change the meaning of something) meaning. And ideology can be used to normalise the dominant ideas of the ruling class. 

Ideologies are encoded by the producers.

Media institutions- Values and ideology of a media product.- Institutions have prestige (good public values) 

Why do we need ideologies?

Differentiation- Proving that the institution is different from the others

Competition- Needs a certain amount of interest to keep economically viable

Identification- Identifying with a place/ business

Ideology- Creating ideology for users.

Connotations of Daily Mirror masthead 

 

Colour: Red- the colour suggests love, in particular patriotic love for Britain 

White- has connotations of simplicity, leading to the simple stories included in the newspaper. 

Font: Bold- is connotative of power and confidence

Simple font- Straightforward font is simple and non-distractive presenting a straight forward mode of address.

The Lexis of 'the mirror' suggests the newspaper will reflect the events of the day, it also suggests that the newspaper reflects the ideology of the audience.  

The slogan ' the heart of Britain' suggests that the newspaper has a fundamental role in running the country, and is part of the lives of it's target audience. This is not only highly subjective, but also highly hyperbolic, a clear metaphor. 

The word 'Daily' has connotations of regularity, a diary or a calendar. It suggests the newspaper is important all year round.  

Binary opposites-
 

Black and white- makes the writing on the page stand out showing the importance of the information on the page.