8/2/24- Audience, social and cultural context- Audience needs

 Who are the target audiences for Have you heard Georges podcast? ?

Young adults (20-30), Educated target audience, People who live in inner city UK, Black.

How does this podcast position it's target audiences?

By using rap and hip-hop positioning audience as a typical young black person, George is positioning the audience in an understanding mode of address, 

What expectations does this podcast have about it's audiences? 

That the audience is educated and has background context on what he is discussing in the podcast. 

Positioning the audience- putting an audience in a new way of seeing something. 

Example Questions-

1. In what way can radio shows appeal to their audiences? Make reference to... (8)

Unconventional podcast- not what is expected from a podcast.

2.Explore how digital technology can be used by the radio industry to maximise audience consumption. Make reference to... (8)

3.To what extent are fans and other niche audiences essential to the success of Have you heard Georges Podcast? (8)

4.Explore how social and political context may influence the production of radio shows. Make reference to... (12)

What does media give us?- Audience needs

Escapism- take us away from reality and diverts from unpleasant aspects of daily life

Education/information- gives us information, it is exciting to learn new information. Learning new things is essential to out wellbeing 

Social Interaction- talking amongst people about media finding similar interests, what would we talk about without media. 

Entertainment- gives you things to do when you are bored and have nothing to do. It also allows audiences to relax and give them comfort. 

Para-social relationships- when you feel like you are friends with someone but you don't actually know them, or will never meet them. 

Instant Gratification-digital technology allows us to access all this information easily and at any time. 

Chapter 4- After Empire- 33 Francophone pt1

Audience appeal, audience needs, audience positioning

Themes and context: what is the episode actually about? How does it reflect sociopolitical contexts?

A complicated and demanding mode of address, with a music related topic. The episode focuses on American music producers 'stealing' African/afrobeat music, and the consequences of way. Francophone refers to countries and cultures where assumption is that the most spoken language is French. The idea that people in these countries speak French is routed in colonisation. While this clearly creates a fascinating mix of cultures, the process of colonisation involves taking peoples freedom away, and this episode deals with this. George considers an example of Senegalese pop music and muses that it wasn't more internationally successful because it wasn't 'the right kind of European language' He refers to the artist Akon and considers why he became famous and other artist didn't. George discusses 'whitewashing' where afrobeat music is remixed, re-recorded and represented in a way which will appeal to a whiter international audience.

'Collective industry building takes a certain economy'

The market in Africa is bizarrely smaller than that in north America and George discusses the capitalist desire to take culture and wealth from another continent, and to remarket it to Americans. This extremely complex mode of address

How does George take such a complex subject and present it in an appealing way?

Georges lexis is simple and straightforward and invites a variety of audiences to engage with him.

A range of music is included throughout the episode which helps the audience to understand the nature of the discussion, and also presents an exciting and appealing mode of address. 

Highly educational, with a wealth of knowledge being shared with the audience, such as the American appropriation of a range of African music being turned into chart success.

The use of poetry is highly appealing and constructs an important and satisfying mode of address.

'[on Akon] From the start he said he was African/ But that wasn't the packaging that would bring him to platinum'

George casually mentions his PhD, insinuating his very high level of education, yet drops the 'Dr' aspect from his name, constructing a relatable mode of address.