19/3/24- Music videos intro

 The 2 questions you can get in the final exam on music videos is:

• Representation- is how something is shown again in a media product. You might be asked to compare one of the studied music videos with an unseen one in the final exam. However, you aren't guaranteed to be given a music video, it could be an advertisement. 
• Media Language- are things like camera angles, lexis etc. You might be shown an unseen music video in the final exam and could be given an unseen analysis question. 

A music video is a video especially made to accompany a song. It is also an advert for a song and relates to the music. Music and video allows producer to target a wider audience. 

- Music videos were introduced in the late 1950s-1960s and were invented in France. 

Andrew Goodwin's three varieties of Music Videos

• Narrative- Tell a story, sometimes featuring the performers, sometimes not. Often this is based on the lyrics. 
• Performance- Dancing, singing, lip-syncing, playing instruments, gestures 
• Concept- a music video that tells a story or conveys a specific message through its visuals- doesn't always relate to the lyrics. 

What elements of music videos does Baby Pop codify?

• A range of dance routines, although the performance is understated and simplistic. 
• Lip syncing, with the performer looking directly at the camera in a direct address.Breaking the fourth wall is also breaking the rules of cinema. However it allows her to interact with the audience. 
• Her costume is highly fashionable, and extremely reminiscent of French popular fashion of the 1960s. Helping her to appeal to 1960s teen girls, yet also young male audiences. 
• A range of camera angles are used throughout the video.
• A range of interior and exteriors helps to maintain the audiences attention. 

Convergence- the coming together of two separate media industries. 

MTV- Music Television ( a television channel is the USA) 

The combination of music and television is highly profitable. In the 80s there was a shift from young people buying records to young people watching TV. Therefore music videos allowed young people to have exposure to the music they were turning their backs on, and allowed record labels to pull these audiences back in to being profitable customers.